A Few Tips For Using Adsense
Some people do good and some don’t. I don’t use Google Adsense, but I know a lot that do and if you read anybody online you will already know all of these tips unless you are a newbie so these are for you and I wish you the best of luck. When you are running an Ad Sense campaign, it is important to make sure that you are testing all of the different possibilities to make sure that you are getting the highest click through rate.
For instance you could try placing the ads in different places
on your site and using different color combinations. Then run
one ad format for a week, then run the second format and compare
results. Better yet, test the formats simultaneously and start
getting side by side results to compare.
Just be sure to allow each test the same amount of time to work
to make sure that your results are equal.
Although testing is a necessity, there are certain areas for
your ads that are thought to be more likely to encourage a
greater click through than others.
It is a proven fact that, one place the visitors look first on
the site is the top left position. But there are other places
to consider depending on your site design. For instance, above
the page footer and below the top-level navigation are good.
And near the middle with the main content wrapped around the ad
is thought to be optimum.
Take a look in the help files inside your Google Adsense account
and you will find the latest research plus heat maps suggesting
the best locations to place your ads.
Although it may seem to be a good idea, do not try to make
your ads stand out from the other content on your page.
Keep in mind that the readers did not come to your site to
click on ads, but to read the content. You should take care
to build your page around a specific topic.
This will ensure that the Adsense ads that are shown on the
page, are relevant and useful to your visitors. If the ads
blend in with the content on your site you will be more likely
to get a better click through rate on them.
Some people think that it is bad to put Adsense on too many
pages. But if you are going for the Adsense revenue then it
is important to give your visitors as much chance to click
through as possible.
Keep in mind that not all of them will arrive at your home page.
Especially if they have found you through the search engines.
If you don’t want Adsense on all of your pages you can
concentrate on placing the Adsense ads on high traffic pages to
get the best results.
You can identify the most visited pages on your site by looking
at your site logs or even your Google Analytics account, which
will provide you with page by page details of visitors you
receive.
If you don’t have a Google Analytics account you can get
a free one here: www.google.com/analytics
According to the Adsense terms you can place up to three ad
units on each page along with a maximum of two Google AdSense
for search boxes, a single link unit may also be placed on
each page.
You can also include two referral units from each referral
product in addition to the ad units, search boxes, and link
units.
Be careful not to overload your page with more ads than
content. Try to create a balance that allows you to blend
your ad units in with the rest of the content. You will find
that this will help increase your click through rate.
Google has run tests that show that; horizontal ads generally
work better than vertical ones. The idea being that the eye
is more used to reading horizontally and so is more likely
to be familiar with this layout.
It has also been suggested that the larger rectangular ads
that read horizontally will receive a higher click through.
The best way for you to find out which ad format will work
best on your site is by testing and comparing your results.
If you have three ad block units on your page, but you
still want more you can also add one of Google’s link units
in addition to the other three units.
The link units are small blocks of links that take the reader
to a page of ads that are related to the topic of your site
in the same way that the usual text ads do.
The nice thing about link units is that they look a lot
like navigation links and can easily blend in with your
page design. This will give your visitors the impression that
they are clicking through a link on your page rather than
an ad.
It is always good to get high-quality ads on your pages, but
you don’t necessarily want to show ads from your direct
competitors.
If you are getting unwanted ads on your site, Google has a tool
called the “Competitive Ad Filter “that allows you to choose to
choose which ads not to show on your site.
The competitive ad filter works by blocking ads that link to
specific URLs. This way, you can easily block all ads that are
linked to your competitors website. By entering a top level
domain such as www.my-competition.com, you’ll also block all
ads that link to subdirectories below that domain.
This can come in very handy if your competition is selling the
same product that you are promoting on your page.
You can help your visitors and increase your Adsense earnings
at the same time, just by adding a Google search box to your
web pages. This works out great because when someone uses the
search box on your site they will be shown ads on the exact
term that they typed in. If they click on any of the ads that
they see while searching then you get the commission.
When you place the search box on your site you will have the
ability to choose if you want your visitor to be able to
search your website as well as the web. You can even have search
results that are tailored specifically to the topics on your site.
If you are trying to target a particular type of Google
ad for your site but it keeps putting up a different type
then you need to make sure that the keyword that is related
to the ads that you are targeting is repeated enough in the
page so that Ad sense knows that is what the page is
about.
For the best results use different keywords and/or
keyword phrases on each page of your website. Optimize
each page with the keywords that are most relevant to the type
of ad that you want to show on that particular page.
You can also put your keywords in your title tag, meta tag
keywords and description. This will help you achieve more
targeted ads on your page.
Putting pictures that are on the same subject as the
ads that show on your page can improve your click through
rates a great deal.
But make sure that you do not put pictures of people looking
at the ads or in any way indicating that people should click
on the ads. According to the program policies you may not
direct your visitors attention to the ads by using arrows or
other graphical images.
This does not mean that you can not use graphics on your
Adsense pages. It just means that you have to use them in a
way that will complement the content of the page and not
for the sole purpose of getting people to click on your ads.
There are many tools that can help you decide what keywords
you should target to get the best results with your Adsense
campaign.
A good free tool is the Yahoo bid tool (Overture)
(http://www.vretoolbar.com/keywords). There you can type in
words that are related to the topic of the content on your page
and see how many people are searching for them in Google,
Yahoo, MSN and AOL.
It will also tell you the estimated amount of Google Adwords
traffic and cost per click that keyword is receiving. This
will help you choose which keywords that will yield the
best results on your Adsense pages.
A great way to learn how to get the most out of your Adsense
efforts is by joining the Adsense forums. It is always a
good idea to keep up with what is going on and you can get
some really good tips and information on the best way to
make more money from your Adsense.
Once you join you will be able to search for help and ask
questions. The forum has many members that make a full time
living from Adsense and who can really give you good advice
on how to improve your earnings.
Google provides you with an excellent tool to help you preview
the ads that appear on your page. This tool allows you to see the
sample ads and formats, preview colors on your page, check the
destination of the ads and geo targeted locations to see what
visitors in other countries will see.
You should always take the time to experiment with your Adsense
ads to improve your CTR (click through rate). So that you are
sure to make the most from your Adsense efforts.
