Jude’s Eclectic Resources

Are you hitting your head against the wall trying to figure out why you can’t seem to make a penny online after you have invested so much?Maybe you’re approaching it all wrong…You’ve worked really hard at your online venture and for some reason you are getting nowhere. You have nothing but loads of ebooks and software sitting on your desktop collecting digital dust to show for all the time and energy you have exhausted trying to make a living online.

FREE REPORT!

How often have you seen those words as you surf the Internet looking for information? Everybody seems to be offering a free report about almost any and every subject under the sun now days and I am no exception.I always offer free reports on my various sites. The question is, why? Why should I or anybody go to all of the work, trouble and effort to produce a report that is not going to be sold but be given away for free?

The entire point of a ‘free report’ is to give people the report in exchange for their names and email addresses. Not that the report isn’t valuable… sometimes a report is and sometimes it’s just a bunch of hooey, but the names and email addresses of those who download these free reports are much more valuable than the report will ever be…even the good ones.

There are exactly two kinds of people who live and work on the Internet. There are those who are marketing gurus and those who are not and I am in the second part of that statement, but I try hard. The latter number far exceeds the number of the former.

There are a few very, very, VERY savvy marketing gurus out there who know how to put together a ‘free’ report and market it so effectively that it takes on a life of its own and continues to produce the desired results (list building if you haven’t already guessed) for weeks, months or even years after the free report is released. Mike Filsaime is great at this.

Free reports are used by many Internet marketers as incentives to encourage people to join a mailing list. It has become so common that it has almost become ineffective. These free reports that are offered as incentives to join mailing lists probably contain as much useful information as the kind that are marketed by these marketing geniuses. They just aren’t as effective at producing the desired list building effect.

We now have all the free give away sites. The one at the moment is the plr site which I love getting unrestricted Private label rights to products. I can do whatever I want with the products and change them, break them up and create something new or whatever. These give away sites work very well in getting people to sign up for their programs.