Whether you work for a large beauty salon or you have your own beauty business you are going to have to advertise yourself. If you work for a chain then the better your following is the more money you make. In chain salons such as Master Cuts and a lot of others if people come in an request you that is an extra 2 to 5 dollars you can count on. If your just a 1 or 2 person operation then you’ll have to promote even harder.
They teach you in beauty school some of the ways to do this, such as business cards with your operating hours listed, but there are also many other ways such as a small ad in the free community paper, a small ad in your phone book, passing out flyer’s plus many other ways. You’ll need to make a budget for this because it’s a necessity for any type of business.
Word of mouth is great, but you still need to make your presence known in other ways. If you’re still in school and dreaming about opening your own shop and making big bucks there is a lot to learn before you do that. I would suggest working in a large salon and learning the ropes first and build up a following before you branch out on your own.
If you already have a shop I found a great place online called Vistaprint that you can design your own logo which was fun this is the one I created,
but they have many others and many ways to do them. This was just an experiment to see how easy it would be and it looked great on the t-shirt, which is another great way to advertise. You can find many good advertising ideas there and the prices looked reasonable.
Another great way to advertise would be with the use of magnets and they come in small or large. That’s a great way to get your name out there also. Put them on your car, have your friends put them on their’s, give them away and if you use this coupon code “Blog25FreeMag” at Vistaprint you can get 25 Free small magnets. I also signed up for the Insider so I can get promotional offers, like discounts up to 90% off of some of their items.
With the logo that I created above I also wanted to see what it would look like on the magnet and it was hard to decide which type I wanted to use, but I finally chose this one.
and if I decide I don’t like that one I can go back and change everything. At any rate it was fun checking out all the advertising ideas. You can also have family pictures or anything you want put on these magnets.
Billy gave us a large magnet with a picture of him and the 2 grandbabies on his motorcycle and it has a prominent place on our fridge. Now that’s a cool idea. For home or business, you’ll find some good ideas so be sure to check them out.