Businesses spend lots of money and time teaching their employees how to be courteous and respectful to their customers or clients because they want that customer loyalty. They want those customers to return. Do we understand our customers, do we serve them well? Are we listening to their needs and giving that memorable service? We want to keep our clients for life so it’s very important if someone is upset and angry to help them immediately and find a solution that will satisfy them.
When I worked at Salon Trends they always told us that customer satisfaction is worthless, but customer loyalty is priceless. Poor customer service happens everywhere, regardless of where you go you will hear the clerk or whomever saying next, over here, who’s next and I find that very rude.
Whenever a customer walks into the salon that’s another opportunity and a choice for you to make a memorable and lasting impression. You do realize that without those customers you wont get paid because without them you would have no job. How many customers have you lost and thought so what I still have others. You should multiply 1 customers annual sales volume by 20 years. How much money would you have made with just that 1 customer.
Customers can be very demanding and they expect you to know them, understand them, lead them, help them, serve them, and they want it right now and it’s your responsibility as a professional to deliver on everything they want. They expect fair value , and your ability to communicate well with a good attitude, leave your problems at home. They expect reliability, by being consistent in your behavior, actions, and attitude. They expect exceptional service and expect you to deliver what you promise. You know that they expect you to understand them and their needs and if you can meet all of these expectations you will have a customer for life.
